The Graphic Artists Guild is conducting a survey, perhaps the first of its kind, to learn the art buying community's perspective on working with illustrators. The Guild has recognized the changes in the illustration market over the past decades. The emphasis has steadily moved away fromcommission work and into second usage. Competition from clip art and/or royalty free imagery is also eroding our market. The illustration market has shifted from print into a combination of print and digital media. However, these are generalized observations. The Graphic Artist Guild foresaw a need for more exact information in the form of a survey and with this information, the Guild is hoping to open prosperous new venues for illustrators in the coming years. To this end, the Campaign for Illustration was created with an active committee to map out short and long term strategies to influence the illustration market in a positive manner.

---

What follows are the questions to the Graphic Artists Guild/Campaign for Illustration's Art Buyer Survey.

1. What industry related publications do you normally read?
   (Select all that apply)
   
   A List Apart
   Adweek
   Advertising Age
   Artistica
   Before & After
   Cafenzo
   Communication Arts
   Coupe
   Creativity Magazine Graphic Arts Monthly
   Critique Magazine
   DCC Designer
   Design Week
   Digital Animator
   Digital Media World Magazine
   Digital Output
   dot-dot-dot
   e.n.z.o.
   Eloquent Interfaces
   FontSite
   Funnel
   Graphic Arts Monthly
   Graphic Design USA
   Graphis
   HOW Magazine
   Interactive Design Forum
   Internet Eye Magazine, The
   Metropolis
   New York Art Guide
   Pixart
   Print Magazine
   Publish
   Rendering Times, The
   Step by Step
   Oz Magazine
   None of the above
   
   If you selected none of the above, type in a reason:
   
   
   
2. Do you enjoy getting promotional items in the mail?
   
   YES
   NO
   Indifferent
   
   
3. Do you engage the services of freelance talent, such as illustrators or photographers in the course of your work?
   
   YES
   NO
   
   
4. If so, what type of work do you prefer to use?
   
   Illustration
   Photography
   Both
   
   
5. If your answer was photography, why?
   
   Easier to obtain photography
   Illustration wouldn't work with the current project
   I can't find an illustrator whose style would work with the project
   Not cost effective
   I have never experienced working with illustrators
   None of the above
   
   If none of the above, please type in a reason
   
   
   
6. How many promotional items from ILLUSTRATORS do you receive in an average month?
   
   1-5
   5-10
   10-15
   15-20
   20+
   
   
7. What percentage of Illustration over photography do you use?
   
   0% illustration - 100% Photography
   20% illustration- 80% Photography
   40% illustration - 60% Photography
   60% illustration - 40% Photography
   80% illustration - 20% Photography
   100% illustration - 0% Photography
   
   
8. When looking for illustration, what are the most common resources that you search?
   (Select all that apply)
   
   AIGA
   Alternative Pick
   Blackbook
   Direct mail
   Directory of Illustration
   Folioplanet
   General Web Search Engines
   Graphic Artists Guild Website
   Individual Artists Websites
   The Ispot-Showcase
   Portfolios.com
   RSVP
   Society of Illustrators Annual
   Workbook
   None of the above
   
   If you selected none of the above, type in a reason:
   
   
   
9. Do you use Stock Art?
   
   Yes
   No
   
   
10. What percentage of ORIGINAL art and STOCK art do you use?
    
    0% Original - 100% Stock
    20% Original - 80% Stock
    40% Original - 60% Stock
    60% Original - 40% Stock
    80% Original - 20% Stock
    100% Original - 0% Stock
    
    
11. If you use stock art, why would you buy stock over original art?
    
    Easier to obtain stock
    What you see is what you get
    Fits within our budget better
    Easier than working with an illustrator directly
    None of the above
    
    If none of the above, please type in a reason
    
    
    
12. Where do you buy Stock Art? (Check All That Apply)
    
    Directly from illustrators
    Stock Houses (Stock Illustration Source, Getty/Corbis, etc.)
    Internet (The I Spot/Showcase, Portfolios.com, etc.)
    Other
    
    
13. Do you buy Clip Art or royalty free illustration?
    
    YES
    NO
    
    
14. If you answered yes to question 7, what is your reason?
    
    Budget restraints
    Easier to use
    What you see is what you get
    Faster turn-around time
    Works better for the project
    None of the above
    Other
    
    
15. To convey a message for YOUR publication, which do you think is generally more effective?
    
    Illustration
    Photography
    
    
16. Have you ever worked with an illustrator that used his or her own contracts for his or her work?
    
    YES
    NO
    
    
17. If you answered yes, how did you feel about the contract negotiation process?
    
    Positive
    Negative
    Indifferent
    
    
18. If negative explain why you feel this way.
    
    
    
19. Do you use your company's own contracts?
    
    YES
    NO
    I rarely work with contracts or have them presented to me
    I only use contracts some of the time or for special projects
    
    
20. Do you buy all rights as a matter of policy for the artwork that you use?
    
    YES
    NO
    Depends on the project/client
    
    
21. Do you consider usage when negotiating fees with artists?
    
    YES
    NO
    
    
22. Who creates the budgets for assignment of illustration and photography within your company?
    
    I do
    The Senior Art Director
    The Editor
    The Publisher
    Varies depending on the clients full budget
    The Accounting Department
    I don't know
    Other
    
    
23. Based on your knowledge, do the budgets increase on a year to year basis?
    
    YES
    NO
    I don't know
    
    
24. As a matter of reference, what is your approximate budget for 1/2 (half-page) page illustration in YOUR company?
    
    $200 - $400
    $400 - $600
    $600 - $800
    $800 - $1000
    Drastically changes per Project/Client
    Other